The colours are quite dark meaning its scary? Both predator and alien are in the dark looking over the humans whilst the humans are in the middle meaning their in their sight the bright light behind them confirm that they are visible to both alien and predator, and obviously the alien and predator gives the description of sci-fi movie, but the guns say action so claiming this movie is a sci-fi and action.
Promotion
I would say Aliens Vs Predator Requiem was promoted through YouTube and possibly on TV Adverts http://www.YouTube.com/watch?v=PNTLTCWVJ0g - Trailer of Aliens Vs Predator Requiem. Also browsing through google I found they had card's of AVPR Trading Cards to attract younger audience http://foxshop.seenon.com/aliens-vs-predator-requiem-premium-trading-cards/detail.php?p=51546 - Trading Cards of AVPR on sale and also they went in to the gaming industry on PSP maybe they went in to other consoles but cannot find any on google http://uk.gamesport.com/psp/action/alien-vs-predator-requiem/index.html.
They appear to done a bit of promoting their film maybe they didn't need to because of alien and predator are well known already before combining together to make this movie, perhaps not enough budget to expand the movie to their audience.
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